Indie Software Studio

Serendipity
Labs

/serˌənˈdipədē labs/

Where happy accidents become beautiful software.

My side project has side projects.Shipped before the coffee got cold.MVP: Minimum Viable Perfection? Nah, just ship it.git commit -m 'yolo'Works on my machine is lame excuse.Another day, another deploy.Perfection is a procrastination technique.If it compiles, it should ship.Delete code, feel joy.The best feature is the one you didn't build.Buttons: zero. Confusion: also zero.Less is more. Unless it's revenue.rm -rf complexityEvery line of code is a liability.Bootstrapped and unbothered.Powered by coffee and stubbornness.Meetings: 0. Features shipped: plenty.No investors were harmed in the making of this app.My burn rate? Coffee beans.Revenue > Runway.Profit is self-care for startups.Customers > Pitch decks.ARR: Actually Real Revenue.README: Actually read it.TODO: Ship this before I overthink it.console.log('Still at it.'):wq and walk away.Tabs vs spaces? Ship the feature.Dark mode by default. Obviously.
My side project has side projects.Shipped before the coffee got cold.MVP: Minimum Viable Perfection? Nah, just ship it.git commit -m 'yolo'Works on my machine is lame excuse.Another day, another deploy.Perfection is a procrastination technique.If it compiles, it should ship.Delete code, feel joy.The best feature is the one you didn't build.Buttons: zero. Confusion: also zero.Less is more. Unless it's revenue.rm -rf complexityEvery line of code is a liability.Bootstrapped and unbothered.Powered by coffee and stubbornness.Meetings: 0. Features shipped: plenty.No investors were harmed in the making of this app.My burn rate? Coffee beans.Revenue > Runway.Profit is self-care for startups.Customers > Pitch decks.ARR: Actually Real Revenue.README: Actually read it.TODO: Ship this before I overthink it.console.log('Still at it.'):wq and walk away.Tabs vs spaces? Ship the feature.Dark mode by default. Obviously.
My side project has side projects.Shipped before the coffee got cold.MVP: Minimum Viable Perfection? Nah, just ship it.git commit -m 'yolo'Works on my machine is lame excuse.Another day, another deploy.Perfection is a procrastination technique.If it compiles, it should ship.Delete code, feel joy.The best feature is the one you didn't build.Buttons: zero. Confusion: also zero.Less is more. Unless it's revenue.rm -rf complexityEvery line of code is a liability.Bootstrapped and unbothered.Powered by coffee and stubbornness.Meetings: 0. Features shipped: plenty.No investors were harmed in the making of this app.My burn rate? Coffee beans.Revenue > Runway.Profit is self-care for startups.Customers > Pitch decks.ARR: Actually Real Revenue.README: Actually read it.TODO: Ship this before I overthink it.console.log('Still at it.'):wq and walk away.Tabs vs spaces? Ship the feature.Dark mode by default. Obviously.

The Manifesto

  1. I.

    Build what you'd use yourself.

    The best products are born from personal frustration. We scratch our own itch.

  2. II.

    Ship fast, iterate faster.

    Perfect is the enemy of shipped. Launch early, learn from real users, improve constantly.

  3. III.

    Simplicity is the ultimate sophistication.

    Every feature we add must justify its existence. Complexity is debt.

  4. IV.

    Independence over infinite scale.

    We choose freedom over unicorn dreams. Sustainable beats hypergrowth.

  5. V.

    Profit is freedom — embrace sustainability.

    Revenue is not a dirty word. It's what lets us keep building.

  6. VI.

    One person can make an impact in the world, one commit at a time.

    The indie hacker spirit: small teams, big impact.